000 00744nam a2200241 a 4500
001 00002741
008 110328s1991 njua g 000 0 eng d
020 _a0138519404 :
_cTk.645.00
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.802
_219
100 1 _aUrban, Glen L.
245 0 0 _aAdvanced marketing strategy :
_bphenomena, analysis, and decisions /
_cGlen L. Urban, Steven H. Star
250 _a1st ed.
260 _aEnglewood Cliffs, NJ :
_bPrentice-Hall,
_c1991.
300 _axx, 563 p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references.
520 0 _aBusiness
556 _a1996-09-14
650 1 7 _aMarketing
_2Spines
700 1 _aStar, Steven H.
999 _c9701
_d9701
526 _bmkt