| 000 | 00851nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 00002808 | ||
| 008 | 110328s1993 ilua g 000 0 eng d | ||
| 020 | _a0256134480 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.83 _219 |
| 100 | 1 | _aDillon, William R. | |
| 245 | 0 | 0 |
_aEssentials of marketing research / _cWilliam R. Dillon, Thomas Madden, Neil H. Firtle |
| 250 | _a1st ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1993. |
||
| 300 |
_axviii, 556 p. : _bill. ; _c26 cm. |
||
| 490 | 1 |
_aThe Irwin series in marketing ; _v . |
|
| 504 | _aIncludes bibliographical references. | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1996-10-03 | ||
| 650 | 1 | 7 |
_aMarketing research _2Spines |
| 700 | 1 | _aMadden, Thomas | |
| 700 | 1 | _aFirtle, Neil H. | |
| 830 | 0 |
_aThe Irwin series in marketing; _v . |
|
| 999 |
_c9768 _d9768 |
||
| 526 | _bmkt | ||