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Marketing Communication : principles and practice /

Varey, Richard J

Marketing Communication : principles and practice / Richard J Varey - 1st ed. - London : Routledge, 2002. - xxv, 389p. : illus ; 24cm

Business

2006\04\06

ISBN: 0415230403 : TK3940.54

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Sales Promotion Communication

Dewey Class. No.: 658.802

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