Marketing Communication : (Record no. 442)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00011287 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110328s2002 a g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0415230403 : |
| Terms of availability | TK3940.54 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varey, Richard J |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing Communication : |
| Remainder of title | principles and practice / |
| Statement of responsibility, etc | Richard J Varey |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 389p. : |
| Other physical details | illus ; |
| Dimensions | 24cm |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE | |
| Information about documentation note | 2006\04\06 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Media and Communication |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Source of heading or term | Spines |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sales Promotion |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 21/04/2011 | 0.00 | 658.802 V296m | 017082 | 11/05/2011 | 1 | 11/05/2011 | Books |