Marketing Research Essentials / (Record no. 175)

MARC details
000 -LEADER
fixed length control field 00748nam a2200253 a 4500
001 - CONTROL NUMBER
control field 00011020
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2004 njua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471448451 :
Terms of availability TK2124.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471458953
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl
9 (RLIN) 936
245 00 - TITLE STATEMENT
Title Marketing Research Essentials /
Statement of responsibility, etc Carl McDaniel, Roger Gates
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc John Wiley and Sons, Inc,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 420p. :
Other physical details illus ;
Dimensions 25cm + 1 CD-ROM (4 3/4 in.)
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2005\11\10
526 ## - STUDY PROGRAM INFORMATION NOTE
Interest level ib
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
Source of heading or term Spines
9 (RLIN) 937
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger
9 (RLIN) 938
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 Karim International 0.00 1 658.83 M479m 016852 01/12/2022 23/11/2022 1 11/05/2011 Books
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Book CD/DVD Shelf 16/02/2012       658.83 M479m CD00695 16/02/2012   1 16/02/2012 Book's CD/DVD