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Marketing Research Essentials / Carl McDaniel, Roger Gates

By: McDaniel, Carl.
Contributor(s): Gates, Roger.
Material type: materialTypeLabelBookPublisher: Hoboken, NJ : John Wiley and Sons, Inc, 2004Edition: 4th ed.Description: xxv, 420p. : illus ; 25cm + 1 CD-ROM (4 3/4 in.).ISBN: 0471448451 :; 0471458953.Subject(s): Marketing ResearchDDC classification: 658.83 Subject: Business
List(s) this item appears in: business | marketing
Item type Current location Call number Copy number Status Date due
Book's CD/DVD Book's CD/DVD Book CD/DVD Shelf 658.83 M479m (Browse shelf) 1 Available
Books Books General Stacks 658.83 M479m (Browse shelf) 1 Available



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Other editions of this work

Marketing research essentials / by McDaniel, Carl ©1998

South-Western College Publishing, (Ohio :) xxii, 462+ (28) p. : ill. ; 25 cm.

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