Marketing research essentials / Carl McDaniel, Roger Gates

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Material type: Text

TextPublication details: Ohio : South-Western College Publishing, 1998.Edition: 2nd edDescription: xxii, 462+ (28) p. : ill. ; 25 cmISBN:

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Subject: Business

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.83 M479m (Browse shelf(Opens below))	1	Available		006328

Total holds: 0

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Previous	658.83 M249m 2004 Marketing Research : an applied orientation /	658.83 M346 Marketing research : the right way	658.83 M479m Marketing Research Essentials /	658.83 M479m Marketing research essentials /	658.83 O 23m Marketing decision making : analytic framework and cases /	658.83 S248c 2014 A concise guide to market research : the process, data, and methods using IBM SPSS statistics /	658.83 S248c 2014 A concise guide to market research : the process, data, and methods using IBM SPSS statistics /	Next

Includes bibliographical references and index

Business

1998-01-05

Marketing