Advertising management / David A Aaker, John G Myers
Material type: TextPublication details: New Jersey : Prentce hall,Inc.,, 1975.Edition: 1st edDescription: xvi,612p : ill ; 23.5cmISBN:- 0130159743
- 659.1 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | Library, Independent University, Bangladesh (IUB) General Stacks | 659.1 A112a (Browse shelf(Opens below)) | 1 | Available | 004143 |
Total holds: 0
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658 T241p 2009 The principles of scientific management / | 6581.1 C561i Industrial organization : a strategic approach / | 659.02373 F456c Career opportunities in advertising and public relations / | 659.1 A112a Advertising management / | 659.1 A244 Advertising and Identity in Europe : the i of the beholder / | 659.1 A244 Advertising, Marketing and Sales Management / | 659.1 A681a Contemporary advertising / |
Business
1996-09-16
General Management