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Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.

By: Contributor(s): Material type: TextPublisher: Boston : Pearson, [2015]Edition: Tenth editionDescription: xxx, 639 pages : illustrations (chiefly color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780133506884
  • 9781292017396
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
Subject(s): DDC classification:
  • 659.1 23
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) Reference Stacks Reference 659.1 M854a 2015 (Browse shelf(Opens below)) 01 Withdrawn by 65th FC Meeting (2015) Not For Loan 023395
Total holds: 0

Includes bibliographical references (pages 609-619) and index.

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