Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
Material type: TextPublisher: Boston : Pearson, [2015]Edition: Tenth editionDescription: xxx, 639 pages : illustrations (chiefly color) ; 29 cmContent type:- text
- unmediated
- volume
- 9780133506884
- 9781292017396
- Advertising and IMC
- Advertising & integrated marketing communication
- 659.1 23
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | Reference | 659.1 M854a 2015 (Browse shelf(Opens below)) | 01 | Not For Loan | 023395 |
Total holds: 0
Includes bibliographical references (pages 609-619) and index.
Marketing