Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

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TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 14th edDescription: p. cmISBN:

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List(s) this item appears in: SBE-Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	659.1 A6816c 2013 (Browse shelf(Opens below))	01	Not For Loan	024365

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Includes index.

Marketing

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