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Contemporary advertising and integrated marketing communications /

Arens, William F.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 14th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - p. cm.

Includes index.

ISBN: 9780071318389 (alk. paper)

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

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