Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.

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TextPublication details: New York : McGraw-Hill/Irwin, c2013.Description: xxi, 602 p. : ill., maps ; 26 cmISBN:

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List(s) this item appears in: SBE-Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	658.84 A4541g 2013 (Browse shelf(Opens below))	014	Not For Loan	024364

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Includes bibliographical references and indexes.

Global Studies and Governance

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