Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.

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Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin, c2013.Description: xxi, 602 p. : ill., maps ; 26 cmISBN:

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List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	658.84 A4541g 2013 (Browse shelf(Opens below))	014	Not For Loan		024364

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Includes bibliographical references and indexes.

Global Studies and Governance