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Business essentials for strategic communicators : creating shared value for the organization and its stakeholders / Matthew W. Ragas and Ron Culp.

By: Contributor(s): Material type: TextPublisher: New York, NY : Palgrave Macmillan, 2014Description: xx, 211 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781137387738 (hard cover : alk. paper)
Subject(s): DDC classification:
  • 658.45 23
Contents:
Foreword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock market -- Accounting and financial statements -- The law and corporate disclosure -- Intangible assets and non-financial information -- Focal areas at the intersection of business and communication -- Corporate governance -- Corporate social responsibility -- Corporate reputation -- Demonstrating and improving the business value of communication -- Communication measurement and evaluation -- References -- Glossary -- Index -- About the authors.
List(s) this item appears in: SBE-Finance | Books on Accounting | SBE-International Business
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) Reference Stacks 658.45 R141b 2014 (Browse shelf(Opens below)) 01 Not For Loan 025355
Total holds: 0

Includes bibliographical references and index.

Foreword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock market -- Accounting and financial statements -- The law and corporate disclosure -- Intangible assets and non-financial information -- Focal areas at the intersection of business and communication -- Corporate governance -- Corporate social responsibility -- Corporate reputation -- Demonstrating and improving the business value of communication -- Communication measurement and evaluation -- References -- Glossary -- Index -- About the authors.

Department of Accounting

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