Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch

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TextPublication details: Boston : McGraw-Hill\Irwin, 2001.Edition: 1st edDescription: xv,795p. : illus ; 29cmISBN:

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Subject: Business

List(s) this item appears in: SBE-Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) General Stacks	659.1 B427a (Browse shelf(Opens below))	1	Available	011809
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	659.1 B427a (Browse shelf(Opens below))	2	Not For Loan	011810

Total holds: 0

Business

10\23\03

Marketing

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