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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextPublication details: Boston : Pearson, c2015.Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN:
  • 9780132664257 (hbk.)
  • 9789332542204
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HD69.B7 K45 2013
List(s) this item appears in: SBE-General Management
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Library, Independent University, Bangladesh (IUB) Reserve Shelf Non-fiction 658.827 K2919b 2015 (Browse shelf(Opens below)) 1 Not For Loan 023724
Total holds: 0

Includes bibliographical references and index.

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