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Strategic brand management : creating and sustaining brand equity long term / Jean - Noel Kapferer
Material type:
TextPublication details: New Delhi : Kogan Page India Pvt. Ltd., 2000.Edition: 2nd edDescription: 443 p. : ill. ; 24 cmISBN: - 8175541091 :
- 658 19
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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Library, Independent University, Bangladesh (IUB) General Stacks | 658 K17s (Browse shelf(Opens below)) | 1 | Available | 012569 |
Total holds: 0
Business
2001-04-16
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