Strategic brand management : creating and sustaining brand equity long term / Jean - Noel Kapferer

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TextPublication details: New Delhi : Kogan Page India Pvt. Ltd., 2000.Edition: 2nd edDescription: 443 p. : ill. ; 24 cmISBN:

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Subject: Business

List(s) this item appears in: SBE-General Management

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658 K17s (Browse shelf(Opens below))	1	Available	012569

Total holds: 0

Business

2001-04-16

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