Services marketing : integrating customer focus across the firm / VallarieA Zeithaml, Mary Jo Bitner

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TextPublication details: NewDelhi : Tata Mcgraw-Hill Publishing Company Limited, 2000.Edition: 2nd edDescription: xxviii, : 620p.ill. ; 25 cmISBN:

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Subject: Business

List(s) this item appears in: SBE-Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.8 Z48s (Browse shelf(Opens below))	1	Available	013122

Total holds: 0

Includes Index

Business

2002-01-17

Marketing

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