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Essentials of marketing research / William R. Dillon, Thomas Madden, Neil H. Firtle

By: Contributor(s): Material type: TextSeries: The Irwin series in marketing ; .Publication details: Homewood, IL : Irwin, 1993.Edition: 1st edDescription: xviii, 556 p. : ill. ; 26 cmISBN:
  • 0256134480
Subject(s): DDC classification:
  • 658.83 19
Subject: Business
List(s) this item appears in: SBE-Marketing
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Includes bibliographical references.

Business

1996-10-03

Marketing

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