IUB Library OPAC
Public relations and the social web : using social media and Web 2.0 in communications /
Brown, Rob.
Public relations and the social web : using social media and Web 2.0 in communications / Rob Brown. - London ; Philadelphia : Kogan Page, 2009. - x, 182 p. ; 25 cm.
Includes index.
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
9780749459611 0749455071
Public relations.
Internet in public relations.
659.202854678
Public relations and the social web : using social media and Web 2.0 in communications / Rob Brown. - London ; Philadelphia : Kogan Page, 2009. - x, 182 p. ; 25 cm.
Includes index.
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
9780749459611 0749455071
Public relations.
Internet in public relations.
659.202854678