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Public relations and the social web : using social media and Web 2.0 in communications / Rob Brown.

By: Brown, RobMaterial type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2009. Description: x, 182 p. ; 25 cmISBN: 9780749459611; 0749455071Subject(s): Public relations | Internet in public relationsDDC classification: 659.202854678
Contents:
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books
General Stacks 		659.202854678 B881p 2010 (Browse shelf(Opens below)) 01 Available 019881
Total holds: 0

Includes index.

Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.

Media and Communication

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