Strategic marketing : text and cases the Indian perspective /
Shajahan, S.
Strategic marketing : text and cases the Indian perspective / S Shajahan. - New Delhi: Viva Books private ltd.., c2010. - xv, 400 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0538828234
Marketing--Management.
658.802
Strategic marketing : text and cases the Indian perspective / S Shajahan. - New Delhi: Viva Books private ltd.., c2010. - xv, 400 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0538828234
Marketing--Management.
658.802