Strategic marketing : (Record no. 13628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00653nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00013586 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230823095059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121001s2010 ii b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538828234 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhIUB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shajahan, S. |
| 9 (RLIN) | 2040 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing : |
| Remainder of title | text and cases the Indian perspective / |
| Statement of responsibility, etc | S Shajahan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Viva Books private ltd.., |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 400 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. + 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Interest level | mkt |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2041 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Not For Loan | Reference | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 02/10/2012 | 658.802 S526s 2010 | 020002 | 02/10/2012 | 01 | 02/10/2012 | Books | ||||
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Book CD/DVD Shelf | 04/10/2012 | 658.802 S526s | CD00951 | 04/10/2012 | 1 | 04/10/2012 | Book's CD/DVD |