E-business and e-commerce management : strategy, implementation and practice /
Chaffey, Dave, 1963-
E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey. - 3rd ed. - Harlow, England ; New York : FT Prentice Hall, 2009. - xxxii, 764 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
9788131725184
Electronic commerce.
Business enterprises--Computer networks.
658.872
E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey. - 3rd ed. - Harlow, England ; New York : FT Prentice Hall, 2009. - xxxii, 764 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
9788131725184
Electronic commerce.
Business enterprises--Computer networks.
658.872