Amazon cover image
Image from Amazon.com

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 14th edDescription: p. cmISBN:
  • 9780071318389 (alk. paper)
Subject(s): DDC classification:
  • 659.1 23
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks 659.1 A6816c 2013 (Browse shelf(Opens below)) 01 Not For Loan 024365
Total holds: 0

Includes index.

Marketing