Social media audit : measure for impact /
Gattiker, Urs E.
Social media audit : measure for impact / Urs E. Gattiker. - New York : Springer, c2013. - ix, 106 p. : ill. ; 23 cm. - Springer Briefs in Computer Science .
Includes index. Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.
9781461436027 1461436028
Social media.
Social media--Auditing.
Internet marketing.
302.231
Social media audit : measure for impact / Urs E. Gattiker. - New York : Springer, c2013. - ix, 106 p. : ill. ; 23 cm. - Springer Briefs in Computer Science .
Includes index. Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.
9781461436027 1461436028
Social media.
Social media--Auditing.
Internet marketing.
302.231