Social media audit : (Record no. 17770)

MARC details
000 -LEADER
fixed length control field 01061nam a2200253 a 4500
001 - CONTROL NUMBER
control field 17769
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170304s2013 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781461436027
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1461436028
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.231
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gattiker, Urs E.
245 10 - TITLE STATEMENT
Title Social media audit :
Remainder of title measure for impact /
Statement of responsibility, etc Urs E. Gattiker.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Springer,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 106 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 0# - SERIES STATEMENT
Series statement Springer Briefs in Computer Science
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note Introduction -- Cost analysis: idtentifying direct and indirect social media costs -- Preparing for the social media audit -- Scope and focus of the social media asudit -- Development and management of the process -- Governance, compliance and maintenance of the process -- Evaluating the process : quality assurance -- Continuous improvement -- Conclusions.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Auditing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Non-fiction Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 04/03/2017   302.231 G263s 2013 024584 04/03/2017 01 04/03/2017 Books