Strategic Marketing /
Cravens, David W
Strategic Marketing / David W Cravens, Nigel F Piercy - 8th ed. - Boston : McGraw-Hill, 2006. - xvii, 726p. : illus ; 25cm - McGraw-Hill\Irwin Series in Marketing . - McGraw-Hill\Irwin Series in Marketing .
Business
2005\11\10
0071244328 : TK2276.00
Marketing
Decision Making
Management
658.802
Strategic Marketing / David W Cravens, Nigel F Piercy - 8th ed. - Boston : McGraw-Hill, 2006. - xvii, 726p. : illus ; 25cm - McGraw-Hill\Irwin Series in Marketing . - McGraw-Hill\Irwin Series in Marketing .
Business
2005\11\10
0071244328 : TK2276.00
Marketing
Decision Making
Management
658.802