Strategic Marketing / (Record no. 182)

MARC details
000 -LEADER
fixed length control field 00833nam a2200289 a 4500
001 - CONTROL NUMBER
control field 00011027
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2006 maua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071244328 :
Terms of availability TK2276.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W
245 00 - TITLE STATEMENT
Title Strategic Marketing /
Statement of responsibility, etc David W Cravens, Nigel F Piercy
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 726p. :
Other physical details illus ;
Dimensions 25cm
490 1# - SERIES STATEMENT
Series statement McGraw-Hill\Irwin Series in Marketing
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2005\11\10
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Decision Making
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title McGraw-Hill\Irwin Series in Marketing
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date checked out
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 21/04/2011   0.00   658.802 C898s 016848 11/05/2011 1 11/05/2011 Books    
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reserve Shelf 21/04/2011   0.00 15 658.802 C898s 018712 07/12/2022 2 11/05/2011 Books 8 27/11/2022