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The financial services marketing handbook : tactics and techniques that produce results /

Ehrlich, Evelyn, 1950-

The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli. - 2nd ed. - Hoboken, N.J. : Bloomberg Press, ©2012. - 1 online resource. - Bloomberg financial series . - Bloomberg financial series. .

Series data from the jacket.

Includes bibliographical references and index.

ISBN: 1118222407 9781118222409 9781118236369 111823636X 9781118531716 111853171X

Source: CL0500000166 Safari Books Online 467839BF-2A54-4A09-BDE6-FFFC7C3786CF OverDrive, Inc. http://www.overdrive.com

Subjects--Topical Terms:
Financial services industry--Marketing.--United States
Financial planners--Marketing.
Customer relations.
Financial services industry--Computer network resources.
Customer relations.
Financial planners--Marketing.
Financial services industry--Computer network resources.
Financial services industry--Marketing.

Subjects--Geographic Terms:
United States.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: HG181 / .E38 2012

Dewey Class. No.: 332.1068/8

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