Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations /
Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations /
edited by Scott C. Stevenson.
- Sioux City, Iowa : Stevenson, Inc., 2011.
- 1 online resource (44 pages)
Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.
9781118703977 1118703979
Nonprofit organizations--Public relations.
Nonprofit organizations--Management.
Nonprofit organizations--Management.
Nonprofit organizations--Public relations.
Electronic books.
HD62.6 / .B37 2011
658/.048
Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.
9781118703977 1118703979
Nonprofit organizations--Public relations.
Nonprofit organizations--Management.
Nonprofit organizations--Management.
Nonprofit organizations--Public relations.
Electronic books.
HD62.6 / .B37 2011
658/.048