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Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations / edited by Scott C. Stevenson.

Contributor(s): Material type: TextTextPublication details: Sioux City, Iowa : Stevenson, Inc., 2011.Description: 1 online resource (44 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118703977
  • 1118703979
Subject(s): Genre/Form: Additional physical formats: Print version:: Basics of nonprofit publicity.DDC classification:
  • 658/.048 23
LOC classification:
  • HD62.6 .B37 2011
Online resources:
Contents:
Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.
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Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.

Online resource; title from PDF title page (Wiley; viewed on May 16, 2013).