Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations / edited by Scott C. Stevenson.
Material type: TextPublication details: Sioux City, Iowa : Stevenson, Inc., 2011.Description: 1 online resource (44 pages)Content type:- text
- computer
- online resource
- 9781118703977
- 1118703979
- 658/.048 23
- HD62.6 .B37 2011
Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.
Online resource; title from PDF title page (Wiley; viewed on May 16, 2013).