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E-business & e-commerce management : strategy, implementation and practice /
Chaffey, Dave, 1963-
E-business & e-commerce management : strategy, implementation and practice / E-business and e-commerce management Dave Chaffey. - 5th ed. - India : Dorling Kindersley India Pvt.Ltd., 2013. - xxxi, 733 p. : col. ill., col. map ; 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
978933251117 (pbk.)
Electronic commerce.
Business enterprises--Computer networks.
658.872
E-business & e-commerce management : strategy, implementation and practice / E-business and e-commerce management Dave Chaffey. - 5th ed. - India : Dorling Kindersley India Pvt.Ltd., 2013. - xxxi, 733 p. : col. ill., col. map ; 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
978933251117 (pbk.)
Electronic commerce.
Business enterprises--Computer networks.
658.872