E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextTextPublication details: India : Dorling Kindersley India Pvt.Ltd., 2013.Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmISBN:
  • 978933251117 (pbk.)
Other title:
  • E-business and e-commerce management
Subject(s): DDC classification:
  • 658.872 22
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
List(s) this item appears in: Business | Computer Science and Engineering | Accounting | Finance | Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reference Stacks 658.872 C4334e 2013 (Browse shelf(Opens below)) 01 Not For Loan 025748
Total holds: 0

Includes bibliographical references and index.

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.

Computer Science and Engineering