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The 6 Disciplines of Customer Experience : Outside in : the power of putting customers at the center of your business /
Manning, Harley.
The 6 Disciplines of Customer Experience : Outside in : the power of putting customers at the center of your business / Harley Manning, Kerry Bodine, Forrester Research. - Mumbai : Jaico Publishing House., 2019 - ix, 260 p. : ill. ; 24 cm.
"New Harvest Books."
Includes bibliographical references and indexes.
You need your customers more than they need you -- Customer experience means billions to business -- The customer experience ecosystem -- From bumper sticker to business discipline -- Strategy -- Customer understanding -- Design -- Measurement -- Governance -- Culture -- The natural path to customer experience maturity -- The rise of the chief customer officer -- The customer experience race is on.
9789387944749
Customer relations.
Customer services.
Leadership
658.812
The 6 Disciplines of Customer Experience : Outside in : the power of putting customers at the center of your business / Harley Manning, Kerry Bodine, Forrester Research. - Mumbai : Jaico Publishing House., 2019 - ix, 260 p. : ill. ; 24 cm.
"New Harvest Books."
Includes bibliographical references and indexes.
You need your customers more than they need you -- Customer experience means billions to business -- The customer experience ecosystem -- From bumper sticker to business discipline -- Strategy -- Customer understanding -- Design -- Measurement -- Governance -- Culture -- The natural path to customer experience maturity -- The rise of the chief customer officer -- The customer experience race is on.
9789387944749
Customer relations.
Customer services.
Leadership
658.812