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The 6 Disciplines of Customer Experience : Outside in : the power of putting customers at the center of your business / Harley Manning, Kerry Bodine, Forrester Research.

By: Contributor(s): Material type: TextTextPublication details: Mumbai : Jaico Publishing House., 2019Description: ix, 260 p. : ill. ; 24 cmISBN:
  • 9789387944749
Subject(s): DDC classification:
  • 658.812 23
Contents:
You need your customers more than they need you -- Customer experience means billions to business -- The customer experience ecosystem -- From bumper sticker to business discipline -- Strategy -- Customer understanding -- Design -- Measurement -- Governance -- Culture -- The natural path to customer experience maturity -- The rise of the chief customer officer -- The customer experience race is on.
List(s) this item appears in: Leadership
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) General Stacks 658.812 M2811s 2012 (Browse shelf(Opens below)) 01 Available 026176
Total holds: 0

"New Harvest Books."

Includes bibliographical references and indexes.

You need your customers more than they need you -- Customer experience means billions to business -- The customer experience ecosystem -- From bumper sticker to business discipline -- Strategy -- Customer understanding -- Design -- Measurement -- Governance -- Culture -- The natural path to customer experience maturity -- The rise of the chief customer officer -- The customer experience race is on.