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Advertising and Promotion : an integrated marketing communications perspective /

Belch, George E

Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch - 6th ed. - New Delhi : Tata McGraw-Hill Publishing Company Limited, 2004. - xxvi, 843p. : illus ; 27cm

Business

2006\07\18

ISBN: 0070581940 : TK770.25

Subjects--Topical Terms:
Publicity
Marketing
Market Forcasting
Sales

Subjects--Index Terms: Marketing Communication%Sales Promotion%Advertisement

Dewey Class. No.: 659.1

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