Advertising and Promotion : (Record no. 529)

MARC details
000 -LEADER
fixed length control field 00928nam a2200289 a 4500
001 - CONTROL NUMBER
control field 00011375
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251029192215.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2004 ii a g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0070581940 :
Terms of availability TK770.25
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 00 - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E Belch, Michael A Belch
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw-Hill Publishing Company Limited,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 843p. :
Other physical details illus ;
Dimensions 27cm
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2006\07\18
526 ## - STUDY PROGRAM INFORMATION NOTE
Department International Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Forcasting
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing Communication%Sales Promotion%Advertisement
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 21/04/2011   0.00   659.1 B427a 017202 11/05/2011 1 11/05/2011 Books