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Analysis for Marketing Planning /

Lehmann, Donald R

Analysis for Marketing Planning / Donald R Lehmann, Russell S Winer - 6th ed. - Boston : McGraw-Hill, 2005. - xii, 256p. : illus ; 22cm

Business

2006\07\20

ISBN: 007123831X : TK1836.00

Subjects--Topical Terms:
Marketing
Market Appraisal
Market Forecasting

Dewey Class. No.: 658.802

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