Analysis for Marketing Planning / (Record no. 536)

MARC details
000 -LEADER
fixed length control field 00759nam a2200265 a 4500
001 - CONTROL NUMBER
control field 00011382
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251029192215.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2005 maua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 007123831X :
Terms of availability TK1836.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R
245 00 - TITLE STATEMENT
Title Analysis for Marketing Planning /
Statement of responsibility, etc Donald R Lehmann, Russell S Winer
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 256p. :
Other physical details illus ;
Dimensions 22cm
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2006\07\20
526 ## - STUDY PROGRAM INFORMATION NOTE
Department International Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Appraisal
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Forecasting
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 21/04/2011   0.00   658.802 L523a 017225 11/05/2011 1 11/05/2011 Books