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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens - 7th ed. - Boston : Irwin\McGraw-Hill, 1999. - xxxii, 567 p.+ vp : ill. ; 27.5 cm.

Includes index and bibliographical references

Business

1999-05-27

ISBN: 0256262535 :

Subjects--Topical Terms:
Publicity

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1

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