Contemporary advertising / (Record no. 6738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00671nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00004923 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110328s1999 maua g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256262535 : |
| Terms of availability | |
| -- | 6.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 00 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc | William F. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Irwin\McGraw-Hill, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 567 p.+ vp : |
| Other physical details | ill. ; |
| Dimensions | 27.5 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index and bibliographical references |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE | |
| Information about documentation note | 1999-05-27 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicity |
| Source of heading or term | Spines |
| 653 00 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 21/04/2011 | 0.00 | 8 | 1 | 659.1 A681a | 008609 | 01/11/2018 | 02/10/2018 | 02/10/2018 | 1 | 16/05/2011 | Books |