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Meloan, Taylor W.

International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham - 2nd ed. - Boston : Irwin\McGraw-Hill, 1997. - xvi, 439 p. : ill. ; 23 cm.

Business



1999-06-01

ISBN: 0256218943 :

Subjects--Topical Terms:
Marketing
Experts
International market

Dewey Class. No.: 658.848