IUB Library OPAC
International and global marketing : (Record no. 6757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00752nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00004942 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110328s1997 maua g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256218943 : |
| Terms of availability | |
| -- | 3.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meloan, Taylor W. |
| 245 00 - TITLE STATEMENT | |
| Title | International and global marketing : |
| Remainder of title | concepts and cases / |
| Statement of responsibility, etc | Taylor W. Meloan, John L. Graham |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Irwin\McGraw-Hill, |
| Date of publication, distribution, etc | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 439 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Business |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE | |
| Information about documentation note | 1999-06-01 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | International Business |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Source of heading or term | Spines |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Experts |
| Source of heading or term | Spines |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International market |
| Source of heading or term | Spines |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 21/04/2011 | 0.00 | 658.848 M528i | 008607 | 16/05/2011 | 1 | 16/05/2011 | Books |