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Promotional culture : advertising, ideology and symbolic expression /

Wernick; ndrew

Promotional culture : advertising, ideology and symbolic expression / Wernick - 1st ed. - London : Sage Publications, 1991. - ix,208p. : ill. ; 23.3cm.

Includes bibliographical references and index

Business

1999-08-01

ISBN: 0803983913 : 26.25

Subjects--Topical Terms:
Publicity
Promotion
Culture
Ideologies
Capitalism

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.101

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