Promotional culture : (Record no. 6985)

MARC details
000 -LEADER
fixed length control field 00831nam a2200277 a 4500
001 - CONTROL NUMBER
control field 00005170
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1991 a g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0803983913 :
Terms of availability 26.25
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wernick; ndrew
245 00 - TITLE STATEMENT
Title Promotional culture :
Remainder of title advertising, ideology and symbolic expression /
Statement of responsibility, etc Wernick
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc 1991.
300 ## - PHYSICAL DESCRIPTION
Extent ix,208p. :
Other physical details ill. ;
Dimensions 23.3cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1999-08-01
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Culture
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ideologies
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Capitalism
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   26.25 2 659.101 W496p. 008626 27/09/2014 17/09/2014 1 16/05/2011 Books