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Perreault, William D. Jr.

Basic marketing : a global-managerial approach / William D. Jr. Perreault, E. Jerome McCarthy - 12th ed. - New York : Irwin\McGraw-Hill, 1996. - xxvi, 829 + v.p. : ill. ; 26 cm.

Includes index and bibliographical references

Business



1999-08-12

ISBN: 0256139903

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8