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Ethnography for Marketers : a guide to consumer immersion /

Ethnography for Marketers : a guide to consumer immersion / Hy Mariampolski - 1st ed. - Thousand Oaks : Sage Publications, 2006. - xii, 252p. : illus ; 23cm

Business

2006\11\21

ISBN: 0761969470 : TK3282.68

Subjects--Topical Terms:
Consumer Behavior
Business Anthropology
Marketing Research
Consumer's Preference

Dewey Class. No.: 658.834

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