Ethnography for Marketers : (Record no. 802)

MARC details
000 -LEADER
fixed length control field 00743nam a2200241 a 4500
001 - CONTROL NUMBER
control field 00011649
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2006 a g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0761969470 :
Terms of availability TK3282.68
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Edition number 19
245 00 - TITLE STATEMENT
Title Ethnography for Marketers :
Remainder of title a guide to consumer immersion /
Statement of responsibility, etc Hy Mariampolski
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 252p. :
Other physical details illus ;
Dimensions 23cm
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2006\11\21
526 ## - STUDY PROGRAM INFORMATION NOTE
Department International Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Anthropology
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
Source of heading or term Spines
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer's Preference
Source of heading or term Spines
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   0.00   658.834 M333e 017668 11/05/2011 1 11/05/2011 Books